Butterball Turkey

How Butterball's Turkeys Became a Thanksgiving Tradition

The History of Butterball

Butterball Turkey is a brand of turkey that has become synonymous with Thanksgiving in the United States. The company was founded in 1945 by Lloyd A. Burrus, a former poultry farmer who had the idea to create a frozen turkey that could be cooked in a home oven.

Burrus's idea was a success, and Butterball quickly became one of the leading brands of frozen turkeys in the country. Today, Butterball turkeys are sold in grocery stores and supermarkets across the United States and Canada.

Butterball's Marketing Campaigns

Butterball has been known for its innovative marketing campaigns, which have helped to make the brand a household name. In 1971, Butterball launched its first national advertising campaign, which featured the slogan "Butterball: The Turkey That Makes Thanksgiving." The campaign was a success, and it helped to make Butterball the top-selling brand of frozen turkeys in the country.

Over the years, Butterball has continued to use innovative marketing campaigns to promote its products. In 2013, the company launched its "Talk Turkey to Butterball" campaign, which allowed consumers to call or text a toll-free number to get answers to their Thanksgiving-related questions. The campaign was a success, and it helped to further solidify Butterball's position as the leading brand of frozen turkeys in the country.

Butterball's Products

In addition to its frozen turkeys, Butterball also offers a variety of other turkey products, including fresh turkeys, ground turkey, and turkey breast. The company also offers a line of turkey-related products, such as turkey gravy, turkey stuffing, and turkey soup.

Butterball turkeys are available in a variety of sizes, from small birds that are perfect for small gatherings to large birds that can feed a crowd. The company also offers a variety of flavors, including traditional, herb-seasoned, and smoked.

How to Cook a Butterball Turkey

Cooking a Butterball turkey is easy. The company provides detailed instructions on its website and on the packaging of its products. In general, turkeys should be cooked at a temperature of 325 degrees Fahrenheit until the internal temperature of the bird reaches 165 degrees Fahrenheit.

Butterball turkeys can be cooked in a variety of ways, including roasting, baking, and grilling. The company provides detailed instructions on its website and on the packaging of its products.

Conclusion

Butterball Turkey is a brand that has become synonymous with Thanksgiving in the United States. The company's innovative marketing campaigns and high-quality products have helped to make Butterball the leading brand of frozen turkeys in the country.